Antti Majava (b. 1977) and Nestori Syrjälä (b. 1983) exhibit at Sinne with video works and photographs from the series
Hidden in Full View. Whilst executing the works the artists adopted to the role of anthropological observers in relation to the consumption society and the humans, which live in the age of the ecological crisis.
The exhibition deals with the world, which’s central features in everything from architecture to human interaction, is a depressive and partly subconscious repetition of oneself: an endless amount of glass and stainless steel; colourful ads and light sparkling electronics; continuous economic growth and the consumers faith in the economy; welcome and have a nice day!
The built environment and the media is dominated by a repetition of emptying the meaning of things and turning them into a flow of background noise - something in which one cannot meddle, something that inevitably realizes itself, something that makes us take the part of an outsider viewer. In this kind of world the cynicism and the different feelings of anxiety dominate the mental landscape and the idea of a society related change turns out to be impossible. By concentrating on this background noise and by bringing these phenomena to the light, the series Hidden in Full View deals with the consumption society ultimate distressing and lack of enjoyment.
